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20th January 2012
Completely barking
Title of film: Volkswagen, The Bark Side
Director: Keith Schofield
Production Company: Caviar
Caviar's Keith Schofield sets internet on fire with VW superbowl teaser

King of the viral video, Keith Schofield’s latest work is blitzing the internet again – hitting 15 million – and it’s not even R-rated.  This time it’s a good clean choir of dogs barking The Imperial March from Star Wars as a teaser for VW’s Superbowl commercial on Feb 5th.

And since it’s Friday all day today we thought we’d celebrate by posting up our favourite outrageous director’s video for Duck Sauce – just in case you missed it earlier, but we can’t think how. Produced out of his London production base, Somesuch, Schofield claims that the raccoon in the Japanese ad (see Related Content) was an inspiration.


Volkswagen: The Bark Side
Production Company: Caviar
Director: Keith Schofield
Executive Producer: Michael Sagol, Jasper Thomlinson
Head of Production: Eri Noguchi
Producer: Eric Brown
Agency: Deutsch
Chief Creative Officer: Mark Hunger
Group Creative Director: Michael Kadin, Matt Ian, Jerome Austria
Art Director: Kate O'Connor
Copywriter: Donna Ko
Editorial Company: Union Editorial
Editor: Nicholas Wayman-Harris
Music Design/Licensed Music Tracks: Endless Noise
Composer/Arranger, Creative Director: Jeff Elmassian
Post Facility: Resolution
VFX Supervisor: Todd Iorio
Flame Artist: Ben Looram, Evan Guidera, Chris Moore
Audio Post Company: Lime Studios
Special Effects Company: Method Studios
Creative Director/Senior Flame Artist: Claus Hansen
Duck Sauce Big Bad Wolf (3Beat) Production Company: Somesuch & Co. Director: Keith Schofield Executive Producer: Tim Nash Head of Music / Producer: Tash Tan Facilitating Line Producer: Luke Ricci @ Caviar LA DOP: Damian Acevedo Editor: Keith Schofield VFX: Caviar Brussels Telecine: Caviar Brussels 1st AD: Marc Bowen Lead Actors: A-Trak, Armand Van Helden, Harry Elmayan, Doug Agnew, Joy Nash, Heather Marie Zagone Commissioner: Cynthia Lole