18th February 2013
Six of the best creative commercials – Part I
Title of film: Litter Genie, Me Luvz Mahselfz
Director: Keith Scholfield
Production Company: Caviar Content
Keith Schofield returns with feline dancing, Tom Kuntz is on a roll, Kim Geldenhuys and Danny Kleinman win the beer round, and a couple of gems from Austin Smithard and Alison MacLean

Don’t buy, just look at 1.4’s first round of creative commercials in Related Content

Litter Genie: Me Luvz Mahselfz directed by Keith Schofield

Citreon DS3, Baby directed by Tom Kuntz, MJZ, LA

Molson Coors, The Canadians directed by Kim Geldenhuys, Industry Films / Egg Films

Heineken Foster’s, Anticipation directed by Daniel Kleinman, Rattling Stick, London

ASICS GEL-Kayano directed by Austin Smithard, Aero Film

IKEA, New Beginnings directed by Alison Maclean, Soup Film, Berlin


Litter Genie: Me Luvz Mahselfz  

Agency: JWT New York

Agency Producer: Mustafa Imam

Creative Director: Billy Faraut

Creatives: David Canavan, Hope Jordan

Director: Keith Schofield

Production company: Caviar Content

DOP: Damian Acevedo

Producer: Hillary Rogers

Edit/Post Production: Final Cut, NY

Post Producer: The Mill

Music: Amber Music


Citreon DS3, Baby

Ad Agency: H Paris

Director: Tom Kuntz

Executive Creative Director: Gilbert Scher

Creative Director: Marco Venturelli

Creative Director: Luca Cinquepalmi

Art Director: Luca Cinquepalmi

Copywriter: Marco Venturelli

Creative Group Head: Jean Marc Savigne

Production company: MJZ

Executive Producers: David Zander, Scott Howard

DoP: Chris Soos

Sound Design: Kouz Production Paris

Post: Eight VFX LA

Agency Producer: Sarah Bouadjera

Editor: Mackenzie Cutler NY


Molson Coors, The Canadians

Agency: Rethink

Agency Producer: Dave Medlock

Creative Directors: Aaron Starkman, Dre Labre, Chris Staples

Creatives: Vince Tassone, Christian Buer, Joel Holtby

Production Co: Industry Films / Egg Films

Director: Kim Geldenhuys

Director Of Photography: Paul Gilpin

Production Co Producer: Dagny Warmerdam

Executive Producer: David Cranor / Kerry Hosford

Post Production Co: Rooster Post Production

Editor: Marc Langley

Music & Music Publisher: Grayson Matthews


Heineken Foster’s, Anticipation  

Production Company: Rattling Stick

Director: Daniel Kleinman

Producer: Johnnie Frankel

Production Manager: Georges Setten

Lighting Cameraman/Dop: Russell Boyd

Editor: Eve Ashwell, Cut & Run

Post: Framestore

Post Producer:Heather Kinal

Recording Studio: 750 Mph

Recording Producer: Mary-Ann D’cruz

Recording Engineer: Sam Ashwell

Agency: Adam & Eve

Creatives: Aidan & Laurent

Creative Directors: Ben, Ben & Emer

Agency Producer: Matt Craigie





Director: Austin Smithard

Production House: Aero Film

Agency: Vitro, San Diego

Creative Chairman: John Vitro

Creative Director: Kent Thayer

Copywriter: Simone Nobili

Art Director: Kiumars Gourki

Agency Producer: Mickey Strider

Account Director: Adrienne Horlick

Editor: Tony Gentile

Post Supervisor: Bree McCool

Music: Huey “Piano” Smith


IKEA, New Beginnings

Agency: Grimm Gallun Holtappels / Think – Hamburg

Creatives: Florian Grimm / Bettina Olf

Producers: Hermann Krug / Marcella Maack

Production Company: Soup Film/Berlin

Director: Alison Maclean

Music: Yessian Music/Hamburg

Composer/Arranger: Ralf Denker

Song: “I’m Gonna Change Everything” by Jim Reeves (Dean Martin)

EP: Ingmar Rehberg

CCO: Brian Yessian

Head of Production: Michael Yessian