Simons – Dress Yourself By Mark Zibbert

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Mark Zibert conjures surreal simplicity in Dress Yourself, a new campaign for Canadian fashion house Simons, produced by Toronto’s Scouts Honour. In an empty urban landscape, clothes hover weightlessly, waiting for their human counterparts. When they finally connect, the spark is electric — garments flare into life, bodies animate, and the city breathes again. Backed by Fred Again.. & SOAK’s quietly swelling Just Stand There, the film is a meditation on self-expression as invitation, not instruction. “Our goal was to deliver contagious enthusiasm through artful simplicity,” says Zibert who is repped by Rogue in the UK.

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