A steel girder, Glasgow skyline, and one fearless kid; a Scottish twist on iconic Lunch Atop a Skyscraper photograph.
IRN BRU – This is Not a Soft Drink By Elliott Power
Director's Works
Irn-Bru is back flexing its heritage with a new campaign that revives the brand’s iconic line, Made in Scotland from Girders. Directed by Elliott Power through Love Song and conceived by Lucky Generals, the spot shifts the focus from muscle to mindset—iron in your heart, not just in your veins. A sharp-tongued Scottish kid takes centre stage in a corner shop, delivering a fiery (and funny) monologue that builds to the return of the classic slogan. With its throwback sitcom styling, razor-sharp comic beats, and unapologetically Scottish flavour, the film marks a confident return to the kind of witty copy-led advertising that made Irn-Bru a national treasure in the first place.
