What was the trigger for you becoming involved in filmmaking?
At college I started doing album covers and gig posters for various bands and record labels and what not. I lived with Lias and the guys [Fat White Family] above the Queen’s Head in Brixton, and tried my hand for the first time with one of their early videos. Obviously when you’re shooting above a pub for days on end the hazy recollections seem a little rose tinted, but I fell in love with the process, and it sort of snowballed from there really.
Not that the narrative really matters because the visuals fuse with Ghostpoet’s beat perfectly. How did you work out the film techniques – was everything nailed down in pre-production or was it still writing itself in the edit? VFX or in-camera?
As you can imagine, ‘reversing gravity’ for one half of the image freaked people out initially, but my EP Sam Holmes and I sort of had an idea of how it would work.
Everyone at OB, Jamie and Connor (producers), Diana (DP) and Jakob (Production design) all mucked in exquisitely, figuring out how to do it. Everyone was amazing, and brought so much to the table with the project. There was a lot of passion in the team – and it was quite amazing watching the idea grow with everyone’s input.
What were the biggest challenges of the production?
There were lots of post-it note sketches, napkin models of the set, and late night Deliveroos trying to figure it all out.
We had to build the room twice; once upside down, and once the right way round – and make sure everything matched within an inch of its life, so we could stitch all the shots together. It was basically all in camera, which also meant everything had to be boarded super heavily before we shot, so we knew in theory how it would work before the shoot day.
But when you have a trapeze artist, covered in gunk crawling upside over rigging on a pretend floor – obviously not everything quite goes to plan, and Jack our editor helped craft it so beautifully.
Also – Having enough ooze. I have never enjoyed having to say something so much on set.
More ooze please.
Please say it was honey and chocolate.
I completely wish it was – as I’m sure Lydia (our oozey girl) does too. Unfortunately it was the same stuff they used to use on Fun House, but dyed black. It certainly had a particular scent…
Looking through your reel there’s a distinctive evolution of style – from your earlier more complicated storylines with bigger casts to your pared-back but more technically sophisticated recent films such as Get Up for Young Fathers which like Concrete Pony is a performance (and installation piece) that you can’t take your eyes off. Please tell us about that.
My heart will always lay in unsettling stories and narrative – but occasionally a brief or a track, is just begging for a heavy performance, or simply creating a strange world for the artist to inhabit. Obviously Obar is an incredible performer too, so it’s nice to use that when you have it. But it’s definitely not something I’m moving away from – it’s just knowing when and where to deploy them. My last promo was for Sam Fender – which was really heavy on narrative, so it’s good to be able to mix it up sometimes.
Having the guys at OB too – pushing me and making me try new things is always amazing. It’s always good to have a team of people encouraging you to take more risks.
Ghostpoet, Concrete Pony
Director: Thomas James @Thomasjames__
Production Company: Ob Productions @Obmanagement
Produced By: Lowkey Films @Lowkeyfilms
Exec Producer: Sam Holmes @Kvlto
Producer: Jamie Gamache @Jamiegamache
Producer: Connor O’hara @Connormohara
Dop: Diana Olifirova @Dianaolifirovadop
1st AC: Dan Villanueva @Dancevillallama
2nd AC: Adam Farquharson @Afarq87
Camera & Electrical Asst Josh Armstrong @Shuarms
Camera Trainee Maks Belski @Makslonglive
Gaffer Simon Battensby @Simonbattensby
Grip Giovanni Mattei @Giovannimattei
1st Ad Joe Starrs N/A
Prod Assistant Armstrong Nkosi @Ajcozie
Directors Assistant Polly Millner @Pollymillner
Rigger Chris Gough N/A
Production Designer Jakob Gierse @Jakobgierse
Art Assistant Kate Parnell N/A
Art Assistant Florence Dickens @Florencedickensjewellery
Art Assistant Ieva Petraviciute @Vivalaieva
Styling Cynthia Lawrence-John @Cynthialawrencejohn
Hmu Designer Lydia Ward-Smith @Lydiawardsmith
Bts Giulia Savorelli @Giulia_Savorelli
Editor Jack Singer
Edit Producer Alice Clarke
Post Production Stitch & Big Buoy @Stitchediting @Bigbuoy_
Colourist Jonny Tully @Jonnytully
Colour Producer Hannah Whitehill @Hannahrh_Whitehill
VFX: Richard ‘Stretch’ Russell @Stretcheo
Ghost Poet: Obar @Ghostpoet
Monster: Lydia Norman @Lydiacircusarts
Label Management: Sean Mayo @Pias_Global
Directors Agent: Sam Davey @Samboydavey
Directors Agent: Lea Ogunlami @Lea.Ogunlami