20th October 2022
Digital Darling
Title of film: Sudan Archives, NBPQ (Topless)
Director: Agusta Yr
Production Company: Pulse Films
As a visual artist, director, model and meme queen, Agusta Yr wears many hats - but uniting this thoroughly modern multihyphenate’s creative ventures is a wicked sense of humour. An unlikely attribute in the serious business of fashion, to be sure, but one the Icelandic-born, Miami-raised creative wields like a six-inch stiletto heel – stylish, but sharp as hell – to explore beauty standards, body ideals, digital personalities and the increasing prevalence of social media in videos that fizz like Instagram fever-dreams. A master of digital manipulation who’s equally at home in front of and behind the camera, Yr constructs surreal animated worlds peopled with 3D scanned models for the likes of Gucci, Converse, The 1975 and Remi Wolf. Having recently signed to Pulse, she tells 1.4 how being an outsider in two cultures fuelled her creativity, and why Britney Spears would be her dream client
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