Mad march hares abound in promoland this month, as Madonna flirts with controversy, Yoann Lemoine creates a death wish for Lana Del Ray, and AB/CD/CD perseverate in a cycle of repetitive behaviour. Leaving aside the neurological quirks, there’s more placid offering for Bon Iver’s latest and AG Rojas creates raw, emotional short film for Spiritualized.
Madonna, Girls Gone Wild, directed by Mert & Marcus
Given it’s for a song called Girls Gone Wild, Madonna’s latest promo features an awful lot of boys. Going kinda wild. And, um, writhing about the place in stilettos … and… sorry… I got distracted. Think of it as Vogue 2, ponder awhile on the sexist double standards that led to it being banned on open view on YouTube, and enjoy. Directors Mert & Marcus: we applaud you.
Spiritualized, Hey Jane, directed by AG Rojas (See Related Content)
Director AG Rojas allows us a glimpse into a tale of hardship, death and parenthood in this promo for Spiritualised’s latest track Hey Jane. Featuring the beautiful drag artist Tyra Sanchez as a transwoman juggling young children and difficult punters it’s a piece of filmmaking that’s both epic and personal.
Bon Iver, Towers, directed by Nabil (See Related Content)
And now to calm things right down. Beautiful cinematography and subtle surrealism combine as director Nabil creates a whimsically sad tale of life and death for the new Bon Iver track Towers.
Lana Del Rey, Blue Jeans, directed by Yoann Lemoine(See Related Content)
Seriously, it looks like Yoann Lemoine has found his muse. In his second collaboration with Lana Del Rey, the director casts a semi-Lynchian vibe and casts the songstress as a Mullholand Drive mermaid basking in an inky black swimming pool.
Factory Floor directed by AB/CD/CD (See Related Content)
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AB/CD/CD get repetitive in their new promo for Factory Floor.