CHIMI Trial By Shadrinsky
Director's Works
New York and Paris-based directing duo Shadrinsky bring their taste for raw performance, absurd humour and carefully controlled chaos to The Trial, a social campaign for Swedish eyewear brand CHIMI. Working from the brand’s courtroom concept, Yulya Shadrinsky and Marita Gurcciani developed the scripts, casting, styling and performances, assembling a line-up of contemporary archetypes called to account for the ways they present themselves. The result is fashion filmmaking stripped of its usual polish: minimal, funny and just uncomfortable enough to feel real.
