Absolut Vodka – Tabasco By Leigh Powis

Absolut Vodka drops a new spot directed by ProdCo’s Leigh Powis, shot in the volcanic fields south of Reykjavík, Iceland where the ground ruptures and the lava is a raging Bloody Mary. It’s fiery, fun, and the first global statement from Wieden+Kennedy London since taking the Absolut reins, with Lou Reed’s Walk on the Wild Side pouring a little extra cool on top.