28th September 2026

40 Best APA / UK Creative Commercials of the Year (Part 1)

Absolut x Tabasco - For Those Who Like It Hot

Directors Info

Leigh Powis (@leighpowis) https://anorakfilm.com/directors/prodco/leigh-powis/

Credits

Director: Leigh Powis Production Company: ProdCo Producer: Francesco Rizzo Director of Photography: Jeremy Cox Creative Director: Freddy Taylor & Phillipa Beaumont Art Director: Hernan Dietrich Editor: Mike Bertin Colour House: Time Based Arts Colourist: Simone Grattarola Post Production & VFX: Time Based Arts Post Production Producer: Chris Aliano VFX Creative Director: David Hunt VFX Supervisor: Stephen Grasso Sound: Pitch & Sync Sound Designer: Ben Hauke

Beefeater 0.0 x Jamiroquai - Virtual Insanity (30th Anniversary)

Directors Info

Julien & Quentin (@julienetquentin) https://www.magnastudios.com/director/julien-quentin/ https://julienetquentin.com/info/

Credits

Director: Julien & Quentin Production Company: Magna Studios Producer: John Bannister Director of Photography: Antoine Cormier Creative Director: Tom Prendergast & Joe Stamp Art Director: Joe Melvin Edit House: Tenthree Editor: Ellie Johnson Colour House: Bacon X & Selected Works Colour Producer: Zara Bækkelund Colourist: Sam Gilling, Greg Spencer & Angie Broomfield Post Production & VFX: Selected Works VFX Creative Director: Greg Spencer VFX Managing Director: Sean Costelloe VFX Executive Producer: Alex Fitzgerald VFX Producer: Angie Broomfield & Bea de Carvalho Sound : SINE Sound Designer: Jack Hallett & Aishah Amodu

De'Longhi - Tiny Coffee Shops

Directors Info

Sam Walker https://samwalker.org/ https://superprimefilms.com/directors/sam-walker/

Credits

Director: Sam Walker Production Company: Creators Inc. Executive Producer: Chris Barrett & Jani Guest Producer: Jason Scanlon Production Manager: Luke Tilbury Director of Photography: Tristan Oliver Executive Creative Director: Tomás Ostiglia Creative Director: Andrea Afeltra, Munia Bilbao, German Rivera Hudders & Saray Gonzalez Art Director: Natalia Cabrera Edit House: Shift Post Editor: Saam Hodivala & Adam Buckmaster Colour House: Bacon X Colourist: Sam Gilling Post Production & VFX: Comppo & RASCAL VFX Executive Producer: Julian L. Coppola VFX Producer: Luciano Taccone & Lila Izquierdo Sound: Factory Studios Sound Designer: Anthony Moore

IRN BRU - This is Not a Soft Drink

Directors Info

Elliott Power (@elliottpower_) https://elliottpower.com/ https://lovesong.tv/directors/elliott-power/

Credits

Director: Elliott Power Production Company: Love Song Executive Producer: Shirley O'Connor & Sara Wallace Producer: Maeve McMahon Director of Photography: Anna Franquesa Solano Creative Director: Danny Hunt & Gareth Morgan Art Director: Shelley Smoler Edit House: The Quarry Editor: Jonnie Scarlett Colour House: Electric Theatre Collective Colourist: Jason Wallis VFX House: Stray VFX Executive Producer: Misha Stanford Harris VFX Supervisor: Carl Norton Sound: King Lear Sound Designer: Ed Downham

KFC - How Much Do You Believe in Chicken?

Directors Info

Vedran Rupic (@vedranrupic)

@businessclub.tv

https://businessclub.tv/director/vedran-rupic/

Credits

Director: Vedran Rupic Production Company: Business Club Executive Producer: Tom Berendsen Producer: Christian Kuosmanen & Aaron Rocca Production Director: Emma Horgan Production Manager: Savvas Stavrou Director of Photography: Nico Poulsson Executive Creative Director: Martin Rose Creative Director: Tomas Coleman & Derek Man Lui Edit House: Trim Editing Editor: Joseph Taylor Colour House: Black Kite Studios Colourist: Tom Mangham Post Production & VFX: Black Kite Studios Post Production Executive Producer: Tamara Mennell VFX Creative Director: Adam Crocker VFX Supervisor: James Belch Sound: King Lear Sound Designer: Jack Sedgwick

TWIX - Double Act

Directors Info

Dougal Wilson (@dougalwilson) https://finchcompany.com/directors/dougal-wilson/

Credits

Director: Dougal Wilson Production Company: Blink Productions Executive Producer: Paul Weston Producer: Corin Taylor & Ewen Brown Production Manager: Ellie Britton Director of Photography: Rob Hardy Executive Creative Director: Matt Gay Creative Director: Colin Booth & Ben Stilitz Art Director: Ben Robinson Edit House: Final Cut Edit Executive Producer: Michelle Corney Editor: Joe Guest Colour House: Company 3 Colourist: Jean Clement-Soret VFX House: Untold Studios VFX Executive Producer: Ian Berry VFX Producer: Ella Glazer & Lisa Vaughan VFX Supervisor: Andrew Curtis Sound: Factory Studios Sound Designer: Anthony Moore & Dan Beckwith

British Airways - An Original British Briefing

Directors Info

Jeff Low https://jefflow.net/ https://biscuitfilmworks.com/us/commercial/jeff-low/

Credits

Director: Jeff Low Production Company: Biscuit Filmworks Executive Producer: Hannah Bayatti Producer: Peter Knowles Head of Production: Emily Atterton Production Manager: Dan Dobrin Director of Photography: Nicolas Karakatsanis Executive Creative Director: Sam Walker Art Director: Ali Dickinson & Jake Haynes Edit House: Marsheen Editor: Dominic Leung Colour House: Time Based Arts Colourist: Simone Grattarola Post Production & VFX: Time Based Arts VFX Supervisor: Miguel Wratten & Sam Osborne Sound: Soundtree Music Sound Designer: Henning Knoepfel & Jack Patterson

John Lewis - Tableau

Directors Info

Kim Gehrig (@kimgehrig) https://www.kimgehrig.com/about/ https://somesuch.co/directors/kimgehrig?territory=uk

Credits

Director: Kim Gehrig Production Company: Somesuch Executive Producer: Tash Tan Producer: Jacob Swan Hyam Production Manager: Fatima Zaman Director of Photography: Philippe Le Sourd Executive Creative Director: Will John Creative Director: Brodie King Art Director: Jez Oakley Edit House: Trim Editing Edit Executive Producer: Noreen Khan Edit Producer: Tatyana Alexandra Editor: Tom Lindsay & Jacques Simon Colour House: Trafik Colour Producer: Hugh Copeland Colourist: Ricky Gausis Post Production & VFX: Selected Works VFX Executive Producer: Alex Fitzgerald VFX Creative Director: Francois Roisin VFX Supervisor: Pete Hodsman Sound: 750mph Sound Designer: Sam Ashwell & Jake Ashwell

Tesco - The Fruit Giant

Directors Info

Nick Ball (@ballztopia) https://nickball.com.au/ https://mjz.com/directors/nick-ball/biography/

Credits

Director: Nick Ball Production Company: MJZ (London) Executive Producer: Dickie Jeffares Producer: Ewen Brown Production Manager: Daniel Gay Director of Photography: Ben Fordesman Executive Creative Director: Felipe Guimaraes Creative Director: Holly Fallows & Charlotte Watmough Edit House: Stitch Editor: Leo King Colour House: Time Based Arts Colour Executive Producer: Dan Kreeger Colour Producer: Théa Dagnaud Colourist: Simone Grattarola Post Production & VFX House: Untold Studios VFX Executive Producer: Tom Igglesden VFX Producer: Ella Glazer VFX Creative Director: Jonathan Wood & Tim van Hussen VFX Supervisor: Christian Baker Sound: SINE Sound Designer: Phil Bolland & Frankie Beirne

Tesco - 'That's What Makes it Christmas' Queen’s English

Directors Info

Jeff Low https://jefflow.net/ https://biscuitfilmworks.com/us/commercial/jeff-low/

Credits

Director: Jeff Low Production Company: Biscuit Filmworks Executive Producer: Hanna Bayatti Producer: Lucy Gossage Head of Production: Emily Atterton Production Manager: Patch Wadsworth Managing Director: Rupert Reynolds-McClean Director of Photography: Thomas Townend Executive Creative Director: Felipe Serradourada Guimarães Creative Director: Gary McCreadie Art Director: Ash Hamilton & Sara Sutherland Edit House: Trim Editing Edit Producer: Noreen Khan Editor: Peter Scibberas Colour House: Selected Works Colourist: Hannibal Lang Post Production & VFX: Selected Works VFX Executive Producer: Alex Fitzgerald VFX Producer: Solomon Tiigah VFX Supervisor: Francois Roisin Sound: 750mph Sound Designer: Sam Ashwell & Jake Ashwell

Tesco - 'That's What Makes it Christmas' Not Again

Directors Info

Jeff Low https://jefflow.net/ https://biscuitfilmworks.com/us/commercial/jeff-low/

Credits

Waitrose - The Perfect Gift

Directors Info

Molly Manners (@mollymanners) https://mollymanners.co.uk/pages/about/ https://biscuitfilmworks.com/us/commercial/molly-manners/

Credits

Director: Molly Manners Production Company: Biscuit Filmworks Executive Producer: Hanna Bayatti Producer: Peter Knowles Head of Production: Emily Atterton Production Manager: Ada Almeida Managing Director: Rupert Reynolds-MacLean Director of Photography: Benedict Spence Creative Director: Zack McDonald Creative (Wonderhood Studios): Jennifer Ashton & Oliver Short Edit House: Shift Post Edit Executive Producer: Kirsty Oldfield Editor: Saam Hodivala, Joanna Lewandowska & Rob McGuire Colour House: Time Based Arts Colourist: Simone Grattarola Post Production & VFX: Time Based Arts VFX Producer: Matt Squires & Mia Saunders VFX Supervisor: Sheldon Gardner Sound: Runamok Sound Designer: Jon Clarke

Waitrose - The Gastronaut

Directors Info

Tom Speers (@tomspeerss) https://smugglersite.com/global/commercial/directors/tom-speers/

Credits

Director: Tom Speers Production Company: Smuggler Executive Producer: Lucy Kelly Producer: Ben Link & Tarquin Glass Production Manager: Ellie Sanders Wright Production Coordinator: Georgie Dale Director of Photography: Rina Yang Creative (Wonderhood Studios): Tad Buxton & India Penny Edit House: Tenthree Edit Managing Director: Ed Hoadley Editor: Eve Ashwell Colour House: Untold Studios Colourist: Julien Alary Post Production & VFX: Untold Studios VFX Executive Producer: Melody Alexander VFX Producer: Helen Tang VFX Creative Director: Adam Droy VFX Supervisor: Christian Baker Sound: 750mph Sound Designer: Giselle Hall

40 Best APA / UK Creative Commercials of the Year (Part 1)

Absolut x Tabasco - For Those Who Like It Hot

Beefeater 0.0 x Jamiroquai - Virtual Insanity (30th Anniversary)

De'Longhi - Tiny Coffee Shops

IRN BRU - This is Not a Soft Drink

KFC - How Much Do You Believe in Chicken?

TWIX - Double Act

British Airways - An Original British Briefing

John Lewis - Tableau

Tesco - The Fruit Giant

Tesco - 'That's What Makes it Christmas' Queen’s English

Tesco - 'That's What Makes it Christmas' Not Again

Waitrose - The Perfect Gift

Waitrose - The Gastronaut

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