Bakar – Bleach By Jim Longden

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So how was the experience of shooting the video for director Jim Longdean? "From standing by the camera and its operator in Tokyo for hours - dodging heatstroke and avoiding overanalyzing existence - to a frantic guerrilla shoot racing through the city, where I kept repeating bizarre Japanese phrases I had learnt back in London, staring into green in a calming studio, and after somehow switching into Hunter S. Thompson as a toddler, gallivanting through festivals, trying to capture the world's whimsical characters. I must say, it sure was an experience."

Bakar approached Jim to bring his vision for the music video to life. Beyond directing, Jim also took on much of the production, coordinating support from his collaborators at Twin Brains in Japan and GLC Studio in London. This included managing practical aspects such as budget, scheduling, equipment hire, film stock, and lab processes.

The shoot stretched across multiple days in both Japan and England. Jim and the cinematographers experimented with low-fps footage for background to Baker’s green screen scenes, which was a first for Jim. VFX hadn’t been part of his usual process, but it was a key part of Bakar’s brief, so he embraced the challenge. And what was the outcome? A fabulous mix of energy and chaos.