Loading... 17th November 2020 One of the best creative commercials Title of film: Burberry, FestiveDirector: MegaforceProduction Company: Riff Raff Hail Storms and Hail Marys for festive times, Megaforce's magical formula of larger than life grandeur grounded in the reality of human experience - in this case, friendship in the face of adversity - has Burberry singing in the rain. An (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff. MEGAFORCE: “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.” Credits Burberry, Festive Chief Creative Officer: Ricardo Tisci Chief Marketing Officer: Rod Manley Vp, Creative: Rachel Crowther Art Director: Al Watts Art Director: Sean Bell Director Of Production: Rose Percy Senior Producer: Asha Joneja Producer: Cara Gillies Production Coordinator: Rebecca Haddaway Senior Manager, Post Production: Luke Stazaker Styling Editor: Susie Miller Junior Styling Editor: Fran Dyke Assistant Stylist: Jack Clements Agency & Production: Riff Raff Films Creative & Direction: Megaforce Exec Producer/Owner: Matthew Fone Producer: Nick Goldsmith Production Managers: Hannah Fowles-Pazdro / Georgia Mills Choreographer: (La)Horde 1st Assistant Director: Ben Gill Dop: Katelin Arizmendi Gaffer: Richard Oxley Stylist: Ib Kamara Production Designer: Marco Puig Stylist: Lucy Fewell Sfx: Paul Mann, Neil Gawthrop Editor: Joe Guest @ Final Cut Post Production: Mpc Vfx Producer: Ryan Hancocks 2d Lead: Alex Lovejoy 3d Leads: Fabian Frank / Rob Richardson Colourist: Matthieu Toullet Sound Design: Sam Ashwell @ 750mph Tags: Megaforce, Riff Raff Share This: Related Content Six of the Best Creative Campaigns Six of the best Cannes Film Craft: Direction Six of the best creative commercials Discord – The Interview Vedran steps up Clothes collection Six of the best creative commercials One of the best creative commercials Lurking in liminal spaces Six of the best creative commercials