Slider Image
17th November 2020
One of the best creative commercials
Title of film: Burberry, Festive
Director: Megaforce
Production Company: Riff Raff
Hail Storms and Hail Marys for festive times, Megaforce's magical formula of larger than life grandeur grounded in the reality of human experience - in this case, friendship in the face of adversity - has Burberry singing in the rain. 


An (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff.

MEGAFORCE: “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”

Burberry, Festive   Chief Creative Officer:  Ricardo Tisci Chief Marketing Officer:  Rod Manley Vp, Creative: Rachel Crowther Art Director: Al Watts Art Director: Sean Bell Director Of Production: Rose Percy Senior Producer: Asha Joneja Producer: Cara Gillies Production Coordinator: Rebecca Haddaway Senior Manager, Post Production: Luke Stazaker Styling Editor: Susie Miller Junior Styling Editor: Fran Dyke Assistant Stylist: Jack Clements   Agency & Production:  Riff Raff Films   Creative & Direction: Megaforce Exec Producer/Owner:  Matthew Fone Producer: Nick Goldsmith Production Managers:  Hannah Fowles-Pazdro / Georgia Mills Choreographer: (La)Horde 1st Assistant Director: Ben Gill Dop: Katelin Arizmendi Gaffer: Richard Oxley Stylist: Ib Kamara Production Designer: Marco Puig Stylist:  Lucy Fewell Sfx: Paul Mann, Neil Gawthrop Editor: Joe Guest @ Final Cut Post Production:  Mpc Vfx Producer: Ryan Hancocks 2d Lead: Alex Lovejoy 3d Leads: Fabian Frank / Rob Richardson Colourist: Matthieu Toullet Sound Design: Sam Ashwell @ 750mph