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10th May 2022
Six of the best creative commercials
How we love advertising when it's as good as this...

V&A, Creativity. It’s what makes us, directed by Georgia Hudson, Park Pictures

B&Q, Flip directed by Oscar Hudson, Pulse Films 

Lexus, Next Chapter Long Form directed by Caleb Slain, AOI & Ampersand; Repped by Friends & Family 

TENA, #LastLonelyMenopause directed by Shannon Murphy, Lief

Samsung, Awesome directed by Vedran Rupic, Riff Raff  

Meridian Energy, Be Good to Nature directed by Jamie Lawrence, Eight

Credits
V&A, Creativity. It’s what makes us Advertising Agency: adam&eveDDB, UK Chief Creative Officer: Richard Brim Creative Director: Mark Shanley Copywriter: Edward Usher Art director: Xander Hart Agency producer: Kreepa Naisbitt / Sally Patterson Planning Director: Claire Strickett Planner: Cristina Artiz Project Manager: Sam McGeorge CEO: Mat Goff Managing Partner: Tom White Account Director: Charlie Poole / Rob Jones /Alex Murray Account Manager: Foula Schanche Business Affairs:  Layla Husted Legal Counsel: Trine Odin Media agency: PHD Media planner: Lauren Port / Ellie Connett Production company: Park Pictures Executive Producer: Fran Thompson Producer: Kelly Brown Production Manager: Fred Deedes Director: Georgia Hudson D.O.P: Seamus McGarvey Editing Company: Trim Editor: Paul O’Reilly / Helena Teixeira VFX Shoot Supervisor: Matt Shires & Will Robinson VFX Lead Supervisor:  Matt Shires 2D Artists: Matt Shires, Will Robinson 3D Artists: Bethan Williams, Guillaume Heussler, Federico Vanone, Sam Osborne, Mike Battcock Post Production: Time Based Arts VFX Producer: Sian Jenkins Production Assistant: Angie Broomfield Colourist: Lewis Crossfield Audio Post Production: Neil Johnson Audio Post Producer: Jai Durban Music title: JOY Music Supervisor/Licensing Manager: Connor Gaffe Williams Composer: FredWave Master controlled by: FredWave 100% published by: FredWave Lead Choreographer: Max Cookward Assistant Choreographer: Magnus Westwell Lead Dancer: Max Cookward Dancers: Tania Dimbelolo / Pierre Bardot / Emma Belabed / Iona McGuire   B&Q, Flip Agency: Uncommon Creative Studio Production Company: Pulse Films Director: Oscar Hudson MD / Exec. Producer: James Sorton Exec. Producer: Lucy Kelly Producer: Neil Andrews Production Manager: Kishan Patel DOP: Jess Hall Production Design: Dan Betteridge Stylist: Emma Lipop 1st AD: Julian Richards Movement Director: Charlie Mayhew Service Company: Icon Films, Bulgaria Service Producers: Emil Rangelov & Beba Yordanova Service Production Manager: Vladdy Karanikolov Local Production Designer: Eva Vento Local SFX: Nikolay Fartunkov, Orlin Budinov & Vassil Vassilev Edit House: TenThree Editor: Ellie Johnson Edit Producer: Ed Hoadley Post-Production: Electric Theatre Collective Post Production Producer: Holly Treacy CG lead: Patrick Krafft Colourist: Luke Morrison VFX Lead: Alex Snookes Music Supervision: Dan Neale @ Native Audio Post-Production: Factory London Sound Design & Mix: Anthony Moore Sound Design & Foley: Frankie Beirne Audio Producers: Lou Allen & Ciara Wakely Media Agency: Dentsu   Lexus, Next Chapter Long Form Director: @CalebSlain (Repped by Friends & Family) Caleb Slain Producer: Keita Yamamura   Agency (Dentsu) Executive Creative Director: Hiroyuki Ito  Art Director: Hirofumi Isoya  Creative Director: Masashi Sada   Production: AOI Producers: Ryuta Iwasa, Hirohide Takene Production managers: Koichiro Narita, Naoko Kido, Haonan Mak, Haruka Ono   U.S. Production: @ampersand_us  Managing Director: @detchmendy Exec Producer: Susan Herbert Line Producer: @DaveJRobertson Post Producer: @susanagosti    Cinematography:  Big Sur: @williamdstone  Japan: @erwancloarec  Michigan: @mr_terpstra  Thailand: @garndp  Peru: @danielgarate77    TENA, #LastLonelyMenopause Agency AMV BBDO Executive Creative Director Jim Hilson Creative Augustine Cerf Creative Lauren Peters Production Company Lief Director Shannon Murphy Producer Margo Mars Producer Ella Sanderson Production Manager Luke Tilbury Location Manager Rosie Laugharne Casting Director Kharmel Cochrane 1st Assistant Director Andrew Potter Intimacy Coordinator Imogen Knight 2nd Assistant Director Ali Hopper, Jen Sims Script Supervisor Anna Worley Additional Writing Rita Kalnejais Director of Photography Carlos Catalan Gaffer Yurandi Poots Art Director Poppy Luard SFX Technician David Powell DOP (Swimming Pool) Alvaro Guttieriez Gaffer (Swimming Pool) Jonny Gaskell 1st AC Frankie Napoli 2nd AC Jade Jenkins Key Grip Fric Lopez DIT Nick Everett Steadicam Operator Rick Woollard Sound Recordist Paul Parsons, George McMillan Production Assistant Alexandra Michaels Head of Studio (Lief) Colleen Sohiez Offline Edit Final Cut Editor Amanda James Colour Company 3 Colourist Yoomin Lee Online Edit Daydreamer VFX Post Producer Cat Hammond Sound Design Wave Studios Sound Engineer Parv Thind Composer (DC) Amanda Brown Track “September Fields” Frazey Ford   Samsung, Awesome Production Company: Riff Raff Films Director: Vedran Rupic Executive Producer: Tom Berendsen  Benji Edwards Thorsten Rutz Producer: Christian Kuosmanen  Production Manager: Savvas Stavrou DOP: Nico Poulsson 1st AD:  Benji Edwards VFX Supervisor: Thorsten Rutz  Agency: Wieden+Kennedy Amsterdam Executive Creative Director: Eric Wuennoy, Mark Bernath Art Director: Cecilia Pignocchi Producer: Magda Czyz Designer: Lucille Fenouil Head of Motion:  Gustac con Platen Postproduction Company: Business Club Royale Editor: Elias Nilsson Post Producer: Henning Szpiro Eriksen  VFX Supervisor: Anders Nyman (Dupp Films)  Colourist: Julien Alary   Meridian Energy, Be Good to Nature Production Company: Eight  Director: Jamie Lawrence  Managing Director: Katie Millington Executive Producer: Claire Kelly  DOP: Ginny Loane  Art Department: Neville Stevenson  Costume: Barbara Darragh Editor: Luke Haigh  Online: Toybox  Colourist: Dave Gibson Animation Director: Andrew Newland Animation: Suraj Nayak Animation: Markus Kristiansen Animation: Jake Tuck Lead VFX Artist: Leoni Willis VFX Artist: Andrew Stewart Post Producer: Al McKay Music Licensing: Jonathan Mihaljevich Franklin Road  Sound Design: Craig Matuschka Liquid Studios Photography: Goode+Williams Producer: Pam Goode  Photographer: Chris Williams  Retoucher: Cameron Jones