Directed by filmmaker, Salomon Ligthelm through Stink Films, and shot in New York City, the video makes an emotive statement around gun violence and its continued devastating impact on youth in America.

The video pays tribute to the nearly 1,300 children that die and 5,790 that are treated for gunshot wounds each year in the United States alone.

It puts the effect of what happens when a mother and a community lose a son under the microscope, exploring the agony, the resolve and ultimately hope for change.