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31st August 2018
Six of the best creative sports commercials
The new season has arrived with ads that kick ass

Nike, Dare to Become directed by Ian Pons Jewell, Hamlet

Just Do It, Serena Williams, produced at W+K Portland from stock footage

Dicks Sports, Play Like You Own It directed by Stacy Wall, Imperial Woodpecker

Sky Sports, Take Your Seat directed by Sam Brown, Rogue Films

Nike Awaken the Phantom directed by Matthew Vaughn, Black Label
See behind the scenes here

BT Sport, Take Them All On directed by Fredrik Bond, Sonny

Credits
Nike, Dare to Become Director: Ian Pons Jewell Production: HAMLET Executive Producer: Jason Felstead / Ruben Goots DOP: Ben Fordesman Editor: Sam Bould Assistant editor: Megan Thorne Football Tech: Eddie McClements Stylist: Ameena Kara Callender / Victoria Mesenbrink Production Service: Filmate Shanghai Executive Producer: Priscilla He Producer: Sami Xia / Tim Zhang/ Joe Shen 1st AD: Yu Pang Art Director: Daymon Wu Assistant art director: Shu Gaffer: Dickson Focus puller: Albert Wang Researcher: Peter Padrón Hernández Drone Designs: Joseph Stratchan  Post Production: MPC Shanghai Creative Director/VFX Supervisor: Barry Greaves On set VFX Supervisor: Eason Wu Post Producer: Chris Li Colour: Richard Fearon Digital Compositors: Madhuka Gunasekera, Marielle Santens, Allegra David, Ginesh Gandhi, Minnie Chen Online Team: TingTing Su, Robin Liu CG Supervisor: Christian Kalata CG Team: Earn Lee, Chamishka Gamage, Aram Hakze, Alexey Petryaev, Sean Baptist, Ember Chen Motion Graphics: Derik Lian Dicks Sports, Play Like You Own It Production Company: Imperial Woodpecker Director: Stacy Wall Executive Producer: Charlie Cocuzza Line Producer: Anita Wetterstedt Director of Photography: Larkin Seiple Editorial: Work Editorial Editor: Rich Orrick, Ben Jordan VFX & Color: The Mill Colorist: Adam Scott Agency: W+K Portland Creative Directors: Chris Groom & Antony Goldstein, Ryan O’Rourke & Alberto Ponte Copywriter: Guilherme Souza Art Director: Naoki Ga Sky Sports,Take Your Seat Chief Creative Officer: Richard Brim Creative Director/s: Antony Nelson & Mike Sutherland Copywriter: Darren Beresford Art director: Richard Gayton Agency producer: Nikki Cramphorn Planning Director: Will Grundy Business Director: Tom White Account Director: Mitch Lovich Account Manager: Ashley Lewis Media agency: MediaComm Production company: Rogue Films Executive Producer: Charlie Crompton Producer: Nell Jordan Director: Sam Brown D.O.P: Franz Lustig Production Designer: Drogo Michie Editing Company: Marshall Street Editors Editor: Tim Thornton-Allan & Matt Pochettino Post Production: The Mill Post Producer Ian Berry Shoot Supervisor: Wes 3D VFX Lead: Jon Wood 2D VFX Lead: Gary Driver 2D Artist: Jeanette Eiternes, Richard McKeand. 3D Artist: Andrew Bartholomew, Walter How, Jack Powell, Victoria McIntyre, Ed Hicks, Paul Donnellan, Rob Moore, Ivor Griffin, Nicola Gilbert, Sergio Xisto, Michael Hunault, Kieran Russell, Katherine Ross, Rainer Stolle. Colourist: Seamus O’Cane Music Supervisor: Sky Music Audio Post Production: Jack Sedgwick Wave Studios Soundtrack Name and Composer: Go Go Go - Dean Martin (Jerry Livingstone/Mack David) Nike Awaken the Phantom Music: MassiveMusic Amsterdam Agency: Wieden+Kennedy Amsterdam Production: Black Label Productions Post Production: The Mill London Editing Company: The Quarry Sound Design: GCRS  Colourist: James Bamford  Sound Designer: Raja Sehgal  Agency Producer: Elissa Singstock  Executive Creative Director: Mark Bernath, Eric Quennoy  Creative Director: Evgeny Primachenko, Craig Williams  Art Director: Riccardo Rachello Copywriter: Jake Barnes Director: Matthew Vaughn  Executive Producer: Dom Freeman  Producer: Tim Wild  Director of Photography: George Richmond  Post Producer: Sean Francis Editor: Paul Watts  Head of Production: Joe Togneri  Assistant Agency Producer: Sanne Van Hattum Assistant Editor: Patrick Walsh Edit Producer: Tor Adams BT Sport: Take Them All On Agency: AMV BBDO Production: Sonny Post Production: The Mill London Sound Design: 750mph Creative Director: Adrian Rossi, Alex Grieve  Art Director: Rob Messeter  Copywriter: Mike Crowe Director: Fredrik Bond  Producer: Alicia Richards