Six of the best creative commercials

1st February 2021

Loved for his music videos, Vedran Rupic gets his hilarious ad break, while Jonathan Alric of The Blaze breaks our hearts with his compassionate portrayal of MacMillan nurses. There’s also levity from Down Under, magic for Chinese New Year and Ian Pon Jewell’s speedy game changer

Lotto, A Million Millionaires directed by Vedran Rupic, Business Club Royale (UK rep Riff Raff).

Apple, Nian directed by Lulu Wang, Iconoclast UK. See making of here

MacMillan Cancer Support, Whatever It Takes directed by Jonathan Alric, Iconoclast

Hyundai, Little Angels directed by Michael Spiccia, Scoundrel

Oculus, First Steps directed by Ian Pons Jewell, Reset

Pump NZ, Dairy Dancing directed by Mark Albiston, Sweetshop

Credits

Lotto, A Million Millionaires Agency: King Stockholm Director: Vedran Rupic Art Director: Pontus Ekström Copywriter: Jonas Yrlid Account Manager: Isabelle Brynholt Agency Producer: Markus Ahlm Production Company: Business Club Royale DoP: Mårten Tedin Editor: Michael Rendell VFX: Ulf Lunden & Linus Lindbalk MacMillan, Whatever It Takes Production company: Iconoclast Director: Jonathan Alric Production company producer: Jane Lloyd Executive producer: Guy Rolfe DOP: Paul Ozgur: Editing company: Stitch Editing Editor: Nicolas Larrouquere: Sound studio: 750mph Sound engineer: Sam Ashwell Music: Max Richter, Spring 1 Post production company: MPC Flame: Lora Nikolaeva Colourist: Matthieu Toullet Executive VFX producer: Louise Unwin VFX producer: Amie Kingsnorth Oculus / Facebook, First Steps Director: Ian Pons Jewell Director of Photography: Mauro Chiarello Production company: Reset Content Managing Director: Dave Morrison Executive Producer: Deannie O'Neil Producer: Jon Adams Production Manager: Marketa Husecka Director’s Assistant: Emmanuelle Le Chat Production Designer: Robin Brown Costume Designer: Ameena Callender Gimbal: Florian Hatwagner Choreographer: Charlie Mayhew Choreographer Assist: Ryan Perkins 1st AD: James Dyer Casting Director: Kharmel Cochrane Editorial: The Assembly Rooms Editor: Gaia Boretti Assistant Editor: Andre Rodrigues Executive Producer: Daniel Breheny Service Company: Radioaktive Film Executive Producer: Sasha Bevko Producer: Olya Kosenko VFX/Post: The Mill Agency: TBWA/Chiat/Day NY Sound Design and Mix: String and Tins Sound Designer: Lawrence Kendrick Audio Producer: Laura-Leigh Smith Music: KOM Composer: Phil Kay Director/Head of Production: Andy Oskwarek

Tags: Jonathan Alric, Reset, Scoundrel, Riff Raff, Sweetshop, Ian Pons Jewell, Vedran Rupic, Michael Spiccia, Mark Albiston, Business Class Royale, Lulu Wang, Iconoclast UK