1st February 2021
Six of the best creative commercials
Title of film: Lotto, A Million Millionaires
Director: Vedran Rupic
Production Company: Business Club Royale
Loved for his music videos, Vedran Rupic gets his hilarious ad break, while Jonathan Alric of The Blaze breaks our hearts with his compassionate portrayal of MacMillan nurses. There’s also levity from Down Under, magic for Chinese New Year and Ian Pon Jewell’s speedy game changer

Lotto, A Million Millionaires directed by Vedran Rupic, Business Club Royale  (UK rep Riff Raff).

Apple, Nian directed by Lulu Wang, Iconoclast UK. See making of here

MacMillan Cancer Support, Whatever It Takes directed by Jonathan Alric, Iconoclast

Hyundai, Little Angels directed by Michael Spiccia, Scoundrel

Oculus, First Steps directed by Ian Pons Jewell, Reset

Pump NZ, Dairy Dancing directed by Mark Albiston, Sweetshop



Lotto, A Million Millionaires

Agency: King Stockholm
Director: Vedran Rupic
Art Director: Pontus Ekström
Copywriter: Jonas Yrlid
Account Manager: Isabelle Brynholt
Agency Producer: Markus Ahlm
Production Company: Business Club Royale
DoP: Mårten Tedin
Editor: Michael Rendell
VFX: Ulf Lunden & Linus Lindbalk


MacMillan, Whatever It Takes

Production company: Iconoclast

Director: Jonathan Alric

Production company producer: Jane Lloyd

Executive producer: Guy Rolfe

DOP: Paul Ozgur:

Editing company:  Stitch Editing

Editor: Nicolas Larrouquere:

Sound studio: 750mph

Sound engineer: Sam Ashwell

Music: Max Richter, Spring 1

Post production company: MPC

Flame: Lora Nikolaeva

Colourist: Matthieu Toullet

Executive VFX producer: Louise Unwin

VFX producer: Amie Kingsnorth



Oculus / Facebook, First Steps

Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Production company: Reset Content
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Producer: Jon Adams
Production Manager: Marketa Husecka
Director’s Assistant: Emmanuelle Le Chat
Production Designer: Robin Brown
Costume Designer: Ameena Callender
Gimbal: Florian Hatwagner
Choreographer: Charlie Mayhew
Choreographer Assist: Ryan Perkins
1st AD: James Dyer
Casting Director: Kharmel Cochrane

Editorial: The Assembly Rooms
Editor: Gaia Boretti
Assistant Editor: Andre Rodrigues
Executive Producer: Daniel Breheny

Service Company: Radioaktive Film
Executive Producer: Sasha Bevko
Producer: Olya Kosenko
VFX/Post: The Mill
Agency: TBWA/Chiat/Day NY

Sound Design and Mix: String and Tins
Sound Designer: Lawrence Kendrick
Audio Producer: Laura-Leigh Smith

Music: KOM
Composer: Phil Kay
Director/Head of Production: Andy Oskwarek