1st February 2012
Splice of life
W+K stock footage winner for Nike

Ballin’? Counts. Skating? Counts. Sitting at your computer reading this? Doesn’t count. Impersonating MC Hammer? Of course that counts! What counts and what doesn’t? It’s an easy question and W+K Portland’s answer was to splice together sporting and pop-culture clips to make that point to mark the launch of Nike Fuelband – an interactive wristband which clocks movement, time, calories burned and how long you’ve been lying on the sofa. Using stock footage is of course nothing new, but we do like W+K’s zippy choice of clips and graphics.



Creative Directors Alberto Ponte / Ryan O’Rourke / Dan Hon
Copywriter Edward Harrison / Mike Warzin
Art Director Mike Warzin
Producer Felicia Glover / Jen Dennis
Account Team Rob Archibald / Karrelle Dixon
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz


Editorial Company Rock Paper Scissors
Editor Angus Wall
Post Producer Justin Kumpata
Post Executive Producer Carol Lynn Weaver
Asssistant editor Austyn Daines


VFX Company A52
Smoke Artist Paul Yacono
VFX Producer Jamie McBriety
Titles/Graphics Elastic – Ekin Akalin


Composer Groove Armada
Song (if applicable) “I See You Baby”


Mix Company Lime
Mixer Loren Silber