On The Cusp, Longlist - Animation

Capsana, Cogeco

Virginie Kypriotis

Mathematic Studio Canada

I worked with the team at Mathematic Canada and we designed and produced this video in record time. Commissioned by the Quebec health advisory board Capsana and conceived by agency lg2, the project is aimed at bringing awareness to parents about the overuse of screens in their children’s playtime. With lockdowns meaning that children are more and more cooped up indoors, there is an added emergency to make sure parents are attentive to this problem and asking parents to Pause and think of different ways to spend time with their children.

Virginie is a French illustrator & director based in Paris.​ She imagines, draws & directs original content for brands, combining narrative with fresh graphics. Storytelling & design are at the core of her work, whether it is for a commercial, music clip, illustration, tv show, XR experience or anything in between.