Dacia, Ingenious Productions

Vania Heymann & Gal Muggia

Iconoclast London

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Unable to utilise a full production crew, actors and most other trappings of a modern commercial, Vania & Muggia shot the film in their flat in Tel Aviv. The directors shot a test film in response to the agency brief of 'how would you shoot a car commercial in lockdown' and the creatives loved it. The directors were then sent two scale models of the Dacia Duster, the first model being lost in transit, and a couple of weeks later they had created this film.