The campaign tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content. The mesh of live entertainment with on-demand fare reaches new heights in this "Wonder" commercial--directed by Traktor via production house Stink--in which a viewer shifts back and forth between Williams in a tennis match and the movie Wonder Woman 1984, yielding a Williams/Wonder Woman mashup hero combating evil tennis ball-spewing machines threatening to take over a giant mall. With racket in hand, Williams is up to the heroic task of saving shoppers and shopping.
Traktor came together in film school and have since been responsible for some of the most recognisable campaigns and promos on both sides of the Atlantic. After cementing their place in pop culture creating music videos for Basement Jaxx, Fatboy Slim, The Prodigy and Madonna, Traktor’s recent commercial campaigns include Hulu, John Lewis, Lego, Argos and Tide. Traktor have twice been officially named as the most award-winning directors in the world, including three Cannes Grand Prix awards, the Titanium Lion as well as more Cannes Lions than we can count, a D&AD Black Pencil, several Clios, an Emmy win and five Emmy nominations and a Grammy nomination.