Flying High, Longlist - Commercial

Reebok, Zigurine

The Sacred Egg

Riff Raff Films

The Sacred Egg (TSE) are a directing duo made up of London-based Ed Kaye and Lisbon-based Alex Mavor. Together, they’re known for delivering highly original concepts with an iconic visual aesthetic. It’s this that has led to their work being screened not just on television and in cinemas, but also in cultural institutions such as The British Film Institute and The Pompidou Centre. Working together since 2007 - firstly as creatives for London advertising agencies then as directors with Riff Raff Films - TSE have worked with some of the world’s best advertising agencies such as Mother, Weiden+Kennedy and Droga5, who align with their mission to make truly original and disruptive work. Their first experiences in filmmaking came through low budget music videos. After their breakthrough video for Breach ‘Jack’ in 2013 was nominated at the UK Music Video Awards (UKMVA’s), in 2017 their video for Royal Blood ‘Lights Out’ won Best Rock Video. Overall, they have been nominated 5 different times for 5 different videos at the UKMVA’s; going on to make videos for the likes of Arcade Fire, Carnage, CamelPhat ft Jake Bugg and Nicolas Godin. TSE’s music videos have had over 50million views online. The same year of their big Music Video world win, they broke through into the shiny world of Commercials when they made Finish ‘Combinations’ through W+K London, and Mailchimp ‘Did You Mean Mailchimp’ through Droga5 New York. Mailchimp went on to win a Grand Prix at Cannes amongst other coveted awards. The same year also saw them nominated for the Frank Budgen Award for best director at the UK British Arrows, the pinnacle of UK advertising awards. On top of this they were also 2nd Unit Directors for the ‘Bohemian Rhapsody’ feature film which has gone on to gross over $200m worldwide. In the last 3 years, they have won 11 British Arrow Awards and 6 Creative Circle Awards including Best Cinema Campaign, Best Music Promo and Best Direction, and 3 Kinsale Shark Awards including Gold for Easy Jet ‘Imagine’. This year, while quiet for some, their ‘Burger’ spot for Postmates through Mother LA was awarded a D&AD Pencil in Film Craft.