On The Cusp, Longlist - Branded


The Roos Brothers


In 2004, Baja desert racer Andy Blood sustained a T-12 spinal cord injury causing him to become paraplegic. After two dark years, Blood began bringing a new dream to life — the freedom to not only drive again, but to compete.

Not to be mistaken for a boy band (sorry Jonas Brothers), Josh and Logan Roos’ distinct body of work spans across short films, branded series, and broadcast spots. From early collaborations, The Roos Brothers developed an ability to intimately craft human stories in a way that pushes both the emotional depth and visual bounds of real life, revealing the extraordinary in the ordinary. The duo’s differing backgrounds form a natural one-two punch — Logan’s roots in cinematography and editing brings a trademark look to their work, while Josh calls upon his background in writing and visual design to strengthen each story they craft. The Roos Brothers have completed numerous short films — including Vimeo Staff Pick aRm1, which has been recognized as a Webby Award honoree for editing. Their commercial series for Rocky Mountain Health has picked up multiple Webby Award noms and was both an official 2018 Brand Film Fest and 2018 Mountainfilm selection. They have worked with brand clients including Nike, Adidas, Reebok, Coca-Cola, and the NHL.