On The Cusp, Longlist - Commercial

Nike, New Fairies

The Fridman Sisters

Stink Films

When she was seven years old, Brazilian olympic medalist Rayssa Leal had her life changed when a video of her landing a heelflip while wearing a fairy costume went viral. Set to the classic Cinderella track A Dream is a Wish Your Heart Makes, New Fairies pays homage to that moment, as Leal skates through Sao Paulo surrounded by animated friends, while aiming to make skateboarding a more inclusive sport for the female audience. A quote by Rayssa: “I am very happy to encourage other girls to get started in the sport. Skateboarding is a women’s sport too, it’s a sport for everyone. I want other girls to have the same opportunity as me to see their lives and dreams come true through sport. We just need to believe in ourselves and our potential.”

Lina and Maira grew up between their parents' darkroom and art studio in Brazil and established an immersive art directed style after a career in production design.