On The Cusp, Longlist - Fashion
Shortlist - Fashion

Gucci x Vanity Fair: "La Forma Della Bellezza"

Stella Asia Consonni


The narrative short film follows Denise as a colourful young poet living in a drab world surrounding her, with the message that your free and authentic self is found in your true character, not in the eyes of others. The film is an ode to Gucci's iconic Diana bag. Written and Directed by Stella Asia Consonni.

Stella Asia Consonni is a director and photographer based between London and New York City. She was born and raised in a small town in Northern Italy, close to the Alps. At the age of 14, a camera became her favourite excuse to skip Ancient Greek class as she captured her restless friends and their journeys into adulthood. A couple of years later, Stella held her first solo exhibition in Milan with a collection of these images. At 19, Stella packed up her camera, gave a big kiss to her mamma, and moved to London to attend photography at University of the Arts (with the help of Google Translate). Photography served as Stella’s introduction to filmmaking, the medium granting her the opportunity to dive deeper into the themes and ideas she grew up cherishing. To this date, Stella has directed and shot for the likes of i-D, Dazed & Confused, Nowness, Vogue Italia and British Vogue, along with campaigns for Gucci, Burberry, Prada, Armani, Nike, Adidas, Sony Music, Atlantic Records and Google. Representing raw humanity is what drives Stella’s work, in all its tumultuous and delicate aspects.