On The Cusp, Longlist - Commercial, Fashion


Simon Gustafsson

Camp David Film

DEADWOOD ”RECOLLECTION” A timeless journey through fragments of the past. A film for Deadwood, a Swedish fashion brand focusing on manufacturing clothes made from recycled leather. Shot on 16mm. For this film I really wanted to highlight the timelessness of Deadwoods clothing and the use of leather as material for clothing in general. I wanted to create a film that have the feeling that it could have been shot in the 50s as well as today. I also wanted to highlight the Swedish heritage of Deadwood and therefore work with the Swedish countryside as our canvas.

Simon Gustafsson is a director based in Stockholm, Sweden. Simon is heavily rooted in sub- and street cultures and is driven by visual storytelling. By working with energy and pace in his films ha wants to take his audience on a journey where he carefully combines all elements of filmmaking. Simon started his direction journey in spring 2019 and released his first commercial that same year.