With this film, we wanted to celebrate the calming simplicity of a morning run, shown here as a carefully choreographed one-shot, filmed exclusively with a drone. We didn't want to fall back on any of the typical tropes of a running campaign, such as a close-up of a show in slow-motion landing on a puddle. Instead, it was intended to be a more holistic and organic observation of the uptake in running since the pandemic. A special thanks to the fabulous cast who endured a bitterly cold but beautiful November day in Epping Forest. And to Benoit, our cinematographer and highly skilled drone operator for always remaining calm and collected. As the world gets more complicated, few things remain simple. Running is perhaps the simplest thing of them all.
Sasha Nathwani, one of London's emerging filmmaking talents, is a writer and director whose work connects deeply personal stories with an affecting emotional approach to visual storytelling. A graduate of NYU's Tisch School of The Arts, and a filmmaker of mixed Asian descent, his recent work includes the 2021 short film "Raj's Story" about the Royal Navy’s first Sikh submariner. The touching short film was a recipient of a 1.4 and Channel 4 Diversity Award. His recent global campaign for New Balance "Impatience Is A Virtue" starring Jaden Smith and Coco Gauff was the recipient of a Endorphin Award, and is indicative of his youthful style of visual storytelling for sports content. His debut feature film “Last Swim”, to be produced by Caviar, is due to go into production in the spring of 2023. Last Swim will be the first film from Sasha’s slate of forthcoming projects presently in development, each one an exploration of the duality of identity, a core theme in all of Sasha's work. Under the pseudonym SASHINSKI, his music video catalogue includes two consecutive best video nominations at the Brit Awards with over a billion hits on YouTube. His music video filmography features work for Izzy Bizu, Jasmine Thompson, Snakehips, Brother Leo and MK. Sasha is a distinguished member of FREE THE WORK and POCC, where he is the acting Film Club manager, curating seasonal film showcases from members of the community while moderating panel discussions with highly lauded artists and filmmakers.