On The Cusp, Longlist - Commercial

Flybuys, Give a Flybuys

Sanjay DeSilva


Tasked with modernising an outdated loyalty program, De Silva created a 3-minute music video to help relaunch Flybuys. Written as an anthem to savviness, the film unites a diverse cast of Australians. All miming to the same unapologetic voice, that embodies the new Flybuys attitude. Performed by Peep Tempel front man Blake Scott, De Silva also collaborated with award-winning musicians El Plasticos (Mandarin Dreams) to bring this composition to life. A post-punk song that was mirrored in filmic choices such as saturated colours, gritty textures and dynamic transitions.

Storytelling, authenticity and diversity are the raw ingredients that excite Melbourne based Sri Lankan/Australian writer and director Sanjay De Silva. Part of an upcoming generation of Australian filmmakers, De Silva’s voice is defiantly distinct. Unapologetic and gritty, his memorable visual style combines youth culture themes with a tongue-in-cheek playfulness. Using immersive camerawork and a bold colour palette, De Silva plunges viewers into his emotionally charged stories. An energy that permeates all his work. Most recently, he’s collaborated with Sampa The Great on her music videos Time’s Up and Final Form (premiered on Nowness). As well as her homecoming story in the short film The Return. In 2020, De Silva also made his advertising debut, with his first Australian TVC.