Bringing to life Virgin Atlantic's New Uniform Code which means any member of staff can wear whichever uniform they choose regardless of their gender, really was a dream project in that it gives a voice to under-represented queer people. The film was designed to be as fabulous as the new policy change and pays homage to a long history of iconic Virgin Ads through the medium of dance
Samuel Douek is a London-based director. This is his first commercial having directed music videos for the likes of Little Mix, Mabel, David Guetta and Craig David. Having trained as an Architect and being the founder of HOWL, a CBD sexual wellness brand, his work champions the LGBTQ+ community and theatrical set design.