The son of an English professor, he is named after the playwright Samuel Beckett. Since graduating from Central Saint Martins in 2009, he has directed promos for the likes of Chaka Khan, The Weeknd, Run The Jewels and DJ Shadow. His work has screened at film festivals across the world, including SXSW, Cannes, Camerimage and the BFI Future Film Festival and his #WeThe15 film championing inclusivity screened at the Paralympic Opening Ceremony in Tokyo 2020. Known for capturing unique moments on camera, Sam’s music video and commercial work has earned him an indelible reputation as a filmmaker.