Flying High, Longlist - Commercial

Système U, Le Poisson Rouge

Romain Chassaing


In this Christmas film, Solab director Romain Chassaing conjures the epic quest of a young man entrusted with a child’s beloved pet goldfish. The dedication and relentlessness of the Système U employee throughout this comedy, is a kind and cheerful reminder of the cooperative’s tagline: « we will always do more to earn your trust ».

Romain Chassaing is a french director. He studied in Manchester, then Paris where he meets with the new french indie scene. These creative and friendly encounters mark the beginning of a serie of cd sleeves, press photos and music videos. He worked with Vampire Weekend, Air, Anna Calvi, Vitalic and many else. His style sharpens and strenghtens. Since then, prestigious brand such as Stella McCartney, Louis Vuitton, Longchamp or Piaget have been seduced by his subtle, fun and ingenious films. Romain has created his own fantastic imagery with the precision and meticulousness of a craftman.