Flying High, Longlist - Fashion

ZARA Origins, Avril 14th

Roger Guàrdia


From the beginning, we knew we wanted to play with a Symphonic Orchestra performing a song. The brief wanted to mix the classic with the contemporary and give it a twist. I wanted Aphex Twin, one of the most influential artists of our era. I adapted a little bit of the idea and some visuals according to the track’s piano melody. I built a crescendo with revealing the song slowly. Playing with the first five notes of the track as a leitmotiv until we get into the Orchestra moment.

Roger Guàrdia is a director with a fresh and strong cinematic style. His curiosity and talent allowed him to shape his own voice and unique signature and he loves finding a personal and powerful approach to every project.