Rich Hall’s turbo-charged spot for Volt is an ode to cyber superpowers to celebrate the merging of Virgin Media and O2 and some enviable internet packages. The lightning-paced film, through VCCP London, takes the concept of hyper-fast internet and ample data to epic dimensions, making us jealous not only of Volt’s ability to transform commuters into manga characters, but also the potential of a facetime with Nan where the camera is pointing at her rather than the floor.
Rich Hall’s life at Riff Raff began as a treatment writer/designer, until his talent for filmmaking was noticed, and subsequently nurtured by owner, Matthew Fone. With guidance from Fone and EP Natalie Arnett, Rich has progressed from creating eye-catching treatments for other directors, to ones for his own music videos and subsequently commercials. His unapologetically young aesthetic and astute visual eye is combined with a production maturity only achievable through having worked in the industry as something other than a director. Add to this his personal brand of ‘star-deprecating’ humour (on display in his BT Sport and Nando’s spots), and you’ve got a director set for big things - and we back him all the way.