The video was really fun to make and, despite the pressures of working for two of the biggest pop stars in the world, has been gratifying. Just the thought of having a project of mine be seen by millions of people made me really anxious. I knew that this would bring a lot of attention, but it’s nonetheless a bit overwhelming… seeing how great it has been received was a wonderful feeling though. Thank you to my amazing team, this video wouldn’t be what it is without each one of them.

A master of complex transitions, surreal interpretations of the human condition and an over-worldly colour palette, Raman Djafari’s worlds are both encompassing and enchanting. His background in illustration saw him easily transpose his love for alternative realities into animation, film and music videos.