Balenciaga's Spring 2022 ready-to-wear presentation, titled “Clones” considers how our sense of reality is mediated through an increasingly filtered — perfected, polished, conformed, and photoshopped — lens. To drive the message home, we tapped artist Eliza Douglas to model all 44 looks for women and men, some of which are deepfakes, or models with the artist's photogrammetry-captured and CG-scanned face digitally grafted on.
Combining a compelling eye for visuals with electric colors that blur the boundaries between reality and fiction, French visual artist Quentin Deronzier conjures a dazzling theatrical vision of the world around him. After a stint as an art director, Quentin decided to focus on projects straddling sound and images, working with numerous international artists and labels such as Universal, Interscope, Sony, and Owsla on projects such as record covers, concert sets, and art installations. As Petit Biscuit’s creative director, Quentin designed the visual identity for Orelsan’s tour. In parallel, he directed several campaigns for Nike Portland, as well as a digital commercial for Xbox with McCann Los Angeles. The Covid-19 lockdown marked a milestone in Quentin’s practice. Combining his legendary talent with his technical skills, he launched his first video, featuring Drake performing the Toosie Slide on his private jet customized by Virgil Abloh. He followed on with several collaborations with the Ovo label, Drake, and Partynextdoor. Quentin also regularly works with actor Will Smith. Together, they shot a short film about lockdown’s psychological impact. Quentin’s creative process is inextricably linked to digital technology. For Balenciaga’s Spring 2022 show, Clones, he used deepfakes and AI to create 44 versions of Eliza Douglas walking simultaneously down the runway, offering a compelling window into the way technology obfuscates the difference between reality and fiction.