This film taps into something special. Directed by our very own Paul Geusebroek and choreographed by Jack Evans, known for working with Billie Eilish and Stormzy, the film presents a unique take on tap dance. Already unique as a form of dance relying heavily on sound, not vision, tap is taken to an extreme here – perhaps closest to morse code. Cutting between two world-class tap dancers in physically different spaces, the film plays out a dialogue expressed without one person ever seeing the other, the dance taps forming a conversation expressed fully through the sound of their movements. We shot the campaign in some of the most incredible locations in Kyiv, with an amazing crew and the fantastic team at Shelter. The soundtrack was created by Sizzer, taking the tapping sounds of the two dancers as the rhythmic backbone of their composition.
Paul Geusebroek is known globally for his atmospheric, cinematic films driven by a fast-paced and energetic visual. His career kicked off at his home turf in the Netherlands with a Nike x Patta spot that attracted eye-balls worldwide and earned him a Young Directors Award. His major international breakthrough followed shortly after with global campaigns for the likes of Diesel, adidas, and Nike. He garnered further attention with the video for US number one hit ‘Panda’ by Desiigner, which got nominated for an MTV Award in 2016. Across his commercial work and music videos alike, one thing stays constant. Whether it’s for a global campaign or a local artist, Paul is driven by bringing to life ambitious concepts. Paul’s need to push the borders of the craft can be seen in his technical approach, always looking to apply innovative techniques and tools.