Flying High, Longlist - Planet Positive

Greenpeace, Make Future

Paul Geusebroek


Greenpeace Netherlands launches ‘Make Future’ – a major public campaign developed by Dawn focusing on hope, connecting and impactful climate action, with the aim of changing the future. After all, it’s still not too late. The epic film, directed by Paul Geusebroek, steers clear of climate conventions and ‘conference jargon’, translating ‘Make Future’ into an iconic metaphor that brings together the power of nature and of people.

Paul Geusebroek is known globally for his atmospheric, cinematic films driven by a fast-paced and energetic visual. His career kicked off at his home-turf in the Netherlands with a Nike x Patta spot that attracted eye-balls worldwide and earned him a Young Directors Award. His major international breakthrough followed shortly after with global campaigns for the likes of Diesel, adidas, and Nike. He garnered further attention with the video for US number one hit ‘Panda’ by Desiigner, which got nominated for a MTV Award in 2016. Across his commercial work and music videos alike, one thing stays constant. Whether it’s for a global campaign or a local artist, Paul is driven by bringing to life ambitious concepts. Paul’s need to push the borders of the craft can be seen in his technical approach, always looking to apply innovating techniques and tools.