Flying High, Longlist - Commercial

John Lewis & Waitrose, Give A Little Love

Oscar Hudson

Pulse Films

Oscar Hudson directs the John Lewis and Waitrose Christmas commercial “Give a Little Love’ which launched on World Kindness Day. Across nine scenes combining live action and multiple animation styles, we skip through the multiverse, capturing small moments of kindness, 2020's most iconic haircut and a school of sentient pigeons, all to an original track by Celeste.

London born director Oscar Hudson first began making skateboarding videos for friends while studying Anthropology at university. In 2017 Oscar was awarded by the Saatchi & Saatchi New Directors Showcase for his work on “No Reason”, won Best Director at the UKMVA’s, took home Gold at the Young Director Awards at Cannes Lions and more recently the Grad Prix for his critically acclaimed ad Nike 'You Can't Stop Us'. Oscar has honed in on his uniquely technical style to produce award-winning music videos for the likes of Bonobo (“No Reason”) and Radiohead (“The Numbers”), as well as collaborating with brands like Apple, Nike, Ikea and John Lewis.