On The Cusp, Longlist - Fashion

Be Yourself & More

Natanael Ericsson


This film for H&M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in examining self-expression regardless of gender, race, age, or sexuality.

Natanael began his directing filmmaking journey creating skateboard films and music videos with friends in his hometown in Sweden. After joining the new-land team as a director’s assistant for the full roster of directors, Natanael worked on large global campaigns for Volvo, H&M, and Mercedez-Benz. Soon after establishing himself as a director to watch and earning his stripes on the official roster, Natanael’s clients have included Bris, SEB Bank, adidas, Volvo, Telia, and H&M, as well as directing short films and documentaries. Natanael’s style is playful yet remarkably cinematic and narrative.