Flying High, Longlist - Commercial

Head, Shoulders, Knees, and Toes

Matt Lambert


At the beginning of the global lockdown, SKYN started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee Paris: Stay and f*** at home and The Pleasure Calendar. “Pleasure is an endless exploration”, the brand’s first post-lockdown campaign, continues to build on this strategy by encouraging people to keep exploring. In a world where touch has become something to be avoided, people are craving it more than ever. SKYN wants to remind us of the positive side of it, as the key for exploring ourselves and others – while always keeping it safe. The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of PrettyBird London, director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples. The bespoke, adult, version of “Heads, Shoulders, Knees, and Toes” featured in the film was born from a global collaboration between teams in Paris and London, director Matt Lambert and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.

Matt Lambert is a Berlin-based filmmaker, photographer, and creative director whose intimate and provocative works stretch from fiction to fashion, music, advertising, documentary, and adult films. A majority of Lambert’s work over the past decade has focused on LGBTQ+ narratives — with a focus on humanizing love, sex, and queer relationships. His clients and collaborators include Nike, Rick Owens, Droga, Calvin Klein, Comme Des Garçons, Gucci, Givenchy, and Sephora as well as regularly contributing to Nowness, Dazed, and ID. Lambert is also the creative director of the experimental xxx studio, Vitium, as well as Singular Arts Group where he works as creative director to artists like Mykki Blanco and Finn Ronsdorf.