BT rolled out a new campaign fronted by a team of 20 female and male footballers, who spoke about and helped combat online hate in the lead-up to the Uefa European Championships in June/July 2021. Players onboard included Marcus Rashford, Gareth Bale, Lucy Bronze, Andy Robertson, Jordan Henderson, Ethan Ampadu, Rebecca Sellar and Demi Stokes. The 20-strong squad were managed by Rio Ferdinand and Karen Carney. A 90-second film featuring all the squad members premiered on BT Sport during the Uefa Europa League Final. It depicts the huge, negative impact of online hate. The film was directed by Matilda Finn of Stink Films. The player-participants talk about their experiences of being on the receiving end of online abuse, appearing in BT “Tech tips” content – a free resource to educate people how to avoid and deal with online hate. Advice spans recognizing hate crime, how to behave online, supporting kids online and being a “good team player” on the internet.
Matilda Finn is a unique storyteller with a focused voice and surreal aesthetic. Her synesthetic experience of the world is evident in the dreamlike pieces she has produced for Medicins Du mon, Apparat, Leonard Cheshire and Bob Moses. Widely acclaimed for her work, Matilda Finn is the visual polymath at the forefront of contemporary filmmaking.