On The Cusp, Longlist - Commercial

Piggy Bank

Madeline Clayton


Bicoastal production company Curfew is excited to announce the release of “Piggy Bank,” a new film for IKEA by director Madeline Clayton that demonstrates the best gifts come from the heart – and they don't have to cost a fortune. The project, out of creative agency Ogilvy, was shot on 35mm on location in NYC. “From the moment I read this script, I knew this project would be something magical,” says Madeline. “On a personal level, it felt creatively invigorating to practice the art form of stripping back in order to find a level of authenticity that is often hard to reach in the commercial space.” She adds, “It’s one of the best commercial experiences I've had and I'm thrilled to share it.”

Focused on telling intimate stories with energy and emotion, Madeline Clayton has developed an acute sensitivity to the human experience. By honing in on the core emotions of every story, her authentic visual language brings a unique perspective that is rooted in honesty. Striving to find hope while tackling some of life’s biggest emotions head-on, her work spans real, scripted, performance-driven and visceral genres and reframes the struggles of the human experience as the common denominator that brings us together. She is a Young Director Award Finalist and her work has won at Cannes Lions, 1.4 Awards, Sydney Queer Film Festival, Melbourne Queer Film Festival and has been nominated at the AICP Awards, The Webbys, OneShow, Shots, Mumbrella, and St. Kilda Film Festival Awards. Her short films have screened at 20+ prestigious film festivals internationally, most notably Palm Springs International Film Festival, and she was awarded the Iris Prize, the largest in the world for LGBTQI films, in Cardiff, Wales.