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Apple, The Greatest

Kim Gehrig

Somesuch

Kim Gehrig is a multi-award winning director, with a reputation for empowering, technically inventive work. Directing internationally for over 14 years, she has demonstrated a remarkable ability to shape and change culture with her campaigns. Her irreverent commercial for Libresse, ‘Viva La Vulva’, won 13 Cannes Lions, and was praised internationally for its unconstrained depiction of female bodies. Her celebrated campaign for Sport England, ‘This Girl Can’ inspired over 2 million women to take up a new sport. And her dance classic, ‘Like Sugar’ by Chaka Khan, was included in Promonews’ Best Music Videos of the Decade. Recently, Kim directed ‘Inner Saboteurs’ for Pinterest, and ‘Periods Never Sleep’, an arresting, taboo-busting commercial for Libresse. As well as ‘Strangers’ for AirBnB, which starred a family of polite, furry creatures renting a holiday home. She has also directed numerous commercials for Apple, including ‘Run Baby Run’, ‘Dragon’, ‘Fumble’, ‘Haystack’ and ‘Snap’. As well as ‘Wildly. Deliciously. Organic.’ for Green & Blacks, and ‘Life Needs Truth’ for The New York Times. The latter won 5 Pencils at the D&AD Awards and Silver at the Clio Awards. In 2023, she was awarded the fellowship award at the British Arrows.