Life is rarely as one plans it, full of twists and turns and changes that are sometimes difficult to control. I feel that now, more than ever, in these strange times we live in, this is a great truth. And it is in times like these that we have rediscovered once again the power of empathy, the meaning of community, and the need to be (and give) a shoulder to lean on. These ideas are for me the heart of this story.
Karim Huu Do brings a breath-taking vision to his work with a trademark mix of surreal visual dreamscapes and unsettling hyperreality. Karim has directed spots for global clients including Converse, H&M, and Gillette, as well as his award-winning—and reality bending—“Superstar” campaign for Adidas, featuring Pharrell, Rita Ora, David Beckham, and Damian Lillard. His music video works includes a short film for the music collective Last Night In Paris, a short film for the release of Drake’s Album “If You’re Reading This It’s Too Late,” and a music video for The Shoes. Raised in Switzerland by a Moroccan mother and a Vietnamese father, Karim’s mix of backgrounds and cultures helped shape his mindset and inspired his boundary-pushing approach to directing. Karim’s work has been honoured with awards from the Clios, D&AD, EDI, Epica, and UKMVA competitions. He has also been shortlisted as New Director of the Year by Shots and featured in Dazed Magazine as one of the top new creatives in the world.