It's always a pleasure to work for a brand promoting strong values like sexuality acceptance. I shot with real people, all beautiful in their very own way. I was very concerned about protecting intimacy on set. The idea was to get a very sensual and natural mood and, at the same time, to bring my filmmaking signature like dynamic transitions and in-camera tricks.

Jason Yan Francis imagines films that are structured around strong concepts. Whether it is a video shot exclusively in POV for the French Navy, a TVC filmed as a fake sequence shot for HP or a skateboarding video entirely edited backward... Jason uses his solid technical skills to create visual tricks that capture the viewer’s attention: unique camera movements, original editing effects, hand-animated animations, collages, etc... He thus develops his own graphic style, allowing him to create spontaneous and meaningful visual narratives. This unique eye has allowed him to collaborate with internationally renowned brands and artists such as Adidas, L’Oréal, Spotify, The Blaze, MajorLazer and Travis Scott...