I am an Estonian director. I enjoy working on commercials professionally and on music videos and experimental short films in my free time. I love challenges — the opportunities that I take myself and others trust upon me. And I like to collect the world in my head and in folders and on shelves. It feels like creating an elaborate tool that has all the pieces and it is left upon me to play around with them. In life as in creation the main question I ask myself is: “Why not?”. It always turns out to be rhetorical. Because every crazy idea is worth following, if it feels right.