On The Cusp, Longlist - Music Video




The production of this video was a big rollercoaster. We shot it in October 2019, and for chaotic reasons, just concluded and released in January 2022. The idea was to explore the theme of togetherness and compromise, merging dance with landscapes that make the protagonist face the sense of loss and solitude, while seeking for a place in the world. We all developed during shooting, and there’s a lot we now would have done differently, but we’re all here now!

Giada Bossi is an Italian director based in Milan. Born in 1993 in the Lake District in Northern Italy, she grew up in the suburbs attending art school. After two years of nomadism around Europe, cursing every day that she didn’t have a video camera, she came back to Milan to study filmmaking, screenplay and acting. In 2018 she started directing music videos, commercials and fashion films, merging storytelling with an aesthetic approach both in documentary and narrative. Her short film CREATURA (2021) co-produced by Colours and Withstand has been selected at Kort Film Festival Leuven and labelled as Short Market Pic in Clermont Ferrand library. Represented in France by Colours, in Germany by BWGTBLD GmbH. For cinema and television, she is represented in Italy by Jean Paul Bosco, IPC International. At the moment she’s developing her first feature in Italy with INDIANA films.