On The Cusp, Longlist - Commercial, Fashion

The Ceremony

Florian Joahn


The East-German born, Paris based artist’s work borders photography, art and moving image. His work bridges the sensual and the surreal, exploring themes as delicate and intricate as the feminine side of black masculinity, queer and transgender cultures across the world and race. Across his work in fashion and personal portraiture projects he uses the camera to capture a dialogue between himself and his subjects. Florian Joahn has created visuals for brands and publications such as Nike, Fenty, Vogue Italia, Guiseppe Zanotti, Foam Museum, CNN, Ninamounah, KAF & Glamcult and worked with artists such as Skepta, Akwasi, Rita Ora and Yussef Dayes. His latest campaign featured a CGI Bella Hadid soaring through the skies of Paris as a centaur type creature for fashion house MUGLER.