On The Cusp, Longlist - Music Video

Thao and The Get Down Stay Down, Phenom

Erin S Murray & Jeremy Schaulin-Rioux


A video conference call turned manic dance performance. When the shoot for our original concept was cancelled due to COVID-19 social distancing, we were tasked with making a video where every team member worked in isolation.

Erin is an ex-ballerina from Atlanta, turned Director/Choreographer, now based in Los Angeles. Her experience creating movement for artists including Ed Sheeran, Charli XCX, and Muse has made for an intuitive transition into directing. Her narrative short film 'Hydra' was named Booooooom TV's Best Short Film of 2018. Erin continues to blend her two passions, dance and narrative filmmaking, to create striking, movement-driven works. Most recently, on the heels of the widely praised 'Phenom' music video for Thao & The Get Down Stay Down, Erin directed her first commercial for Electrify America, one of the largest fast-charging electric car station brands in the US. Erin's work continues to expand across upcoming music, commercial and narrative projects and always with a thoughtful approach in the rhythm of everything she does.