A Japanese animated spy adventure... shampoo ad! In this first campaign from Forsman & Bodenfors Singapore for Head & Shoulders in the Japanese market, CRCR bring their well established style into 2.5D in this international manhunt for 70 seconds of intense action.
CRCR is a French collective whose members met at Gobelins, the most famous animation school in Paris. From their first films as a collective and interns at WIZZdesign, CRCR have garnered international attention and developed an ardent fanbase with their modern and quirky style. As mixed-media innovators and artists, CRCR use their wide graphic palette to direct commercials and music videos with an ever-increasing artistic vision and energy, and along the way have picked up a Young Director Award nomination at Cannes, Silver and Bronze Cubes at the prestigious ADC Annual Awards, “Animated Commercial of the Year” at the Shots Awards, , and most recently a Gold Lion at the Cannes Lions in 2019 among others.