Squarespace Icons is a new program where we invite the world’s top creative talent to build a website with our Fluid Engine editor, then turn it into a template that any of our customers can use as a starting point for their own sites. For our first outing, we partnered with Icelandic musician Björk to create a website for her new album, Fossora. Then we turned that site, with all of her creative choices, into the limited edition Mycelium template, which quickly became one of the most popular choices in our template store. The story of the collaboration was told in a film directed in Iceland by our in-house creative team, featuring music and voiceover by Björk.

Ben Hughes is VP, Creative at Squarespace, where he helps run the brand's award-winning internal creative team and occasionally steps behind the camera. He lives in Brooklyn, NY.